{"id":35652,"date":"2015-11-04T09:00:16","date_gmt":"2015-11-04T15:00:16","guid":{"rendered":"http:\/\/blog.cpanel.com\/?p=35652"},"modified":"2015-11-04T09:00:16","modified_gmt":"2015-11-04T15:00:16","slug":"content-marketing-moscow","status":"publish","type":"post","link":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/","title":{"rendered":"Content Marketing &#038;&#8230;MoSCoW"},"content":{"rendered":"<p>As a content strategist, I\u2019m always searching for innovative ways to think about and market usable, intelligent content. This is particularly vital when communicating highly technical information. It can be difficult for hosting providers and businesses in general to stand out from the pack so I thought I\u2019d share my new favorite content marketing hack.<\/p>\n<h3>Chaos theory<\/h3>\n<p>The cPanel Marketing Team interacts with a variety of stakeholders at cPanel, from development to operations, who shape the direction of our efforts. Sometimes these stakeholders request a solution for several concerns at once or set a tight deadline. This scenario could easily mean a string of late nights, a miscommunication bonanza, and\/or a slew of irrelevant, unhelpful content.<\/p>\n<h3>Enter MoSCoW method<\/h3>\n<p>I recently learned about this technique, which has nothing to do with the capital of the same name, at Confab Intensive 2015, an incredible set of deep-dive content strategy workshops.<\/p>\n<p>The MoSCoW method can be a powerful aid in prioritizing deliverables. It consists of four categories: <em>Must Have<\/em>, <em>Should Have<\/em>, <em>Could Have<\/em>, and <em>Won\u2019t Have<\/em>. In tandem with stakeholder(s), you sort each requirement into the proper bucket to determine the minimal viable output for project completion.<\/p>\n<p><a href=_-2435.html><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=_-2436.html alt=\"MoSCoW Chart\" width=\"600\" height=\"445\" \/><\/a><\/p>\n<p>The method forces everyone involved to answer hard questions about the actual issue(s) at hand and get at what\u2019s really necessary to solve them, allowing you to work more efficiently and ensuring stakeholder satisfaction. It&#8217;s especially perfect for time-boxed projects with rigid start and finish dates.<\/p>\n<h3>From Russia with love<\/h3>\n<p>Our team uses a variation of this technique as part of Agile Marketing, but I look forward to incorporating it even further into our workflow. To find out more about the MoSCoW method, visit the <a href=_-2437.html target=\"_blank\" rel=\"noopener\">Driving Strategy Delivering More (DSDM) Consortium<\/a>.<\/p>\n<p>Have you used the MoSCoW method to propel your content marketing game? Tell me about your experience in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a content strategist, I\u2019m always searching for innovative ways to think about and market usable, intelligent content. This is particularly vital when communicating highly technical information. It can be difficult for hosting providers and businesses in general to stand out from the pack so I thought I\u2019d share my new favorite content marketing hack.<\/p>\n","protected":false},"author":77,"featured_media":64433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[1309,105,1313],"class_list":["post-35652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-agile","tag-content-marketing","tag-moscow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing &amp;...MoSCoW | cPanel<\/title>\n
<!-- Mirrored from cpanel.net/wp-json/wp/v2/posts/35652/ by HTTrack Website Copier/3.x [XR&CO'2014], Fri, 06 Sep 2024 10:02:14 GMT -->
<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=_-2438.html \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing &amp;...MoSCoW | cPanel\" \/>\n<meta property=\"og:description\" content=\"As a content strategist, I\u2019m always searching for innovative ways to think about and market usable, intelligent content. This is particularly vital when communicating highly technical information. It can be difficult for hosting providers and businesses in general to stand out from the pack so I thought I\u2019d share my new favorite content marketing hack.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/\" \/>\n<meta property=\"og:site_name\" content=\"cPanel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpanel\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-04T15:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/devel.www.cpanel.net\/wp-content\/uploads\/2015\/11\/LindseyBlogImage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cPanel Community\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cPanel\" \/>\n<meta name=\"twitter:site\" content=\"@cPanel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cPanel Community\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/\",\"url\":\"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/\",\"name\":\"Content Marketing &...MoSCoW | cPanel\",\"isPartOf\":{\"@id\":\"https:\/\/devel.www.cpanel.net\/#website\"},\"datePublished\":\"2015-11-04T15:00:16+00:00\",\"dateModified\":\"2015-11-04T15:00:16+00:00\",\"author\":{\"@id\":\"https:\/\/devel.www.cpanel.net\/#\/schema\/person\/8cf97408aad4fb70cf55d11a1d4f57f8\"},\"breadcrumb\":{\"@id\":\"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/devel.www.cpanel.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing &#038;&#8230;MoSCoW\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/devel.www.cpanel.net\/#website\",\"url\":\"https:\/\/devel.www.cpanel.net\/\",\"name\":\"cPanel\",\"description\":\"Hosting Platform of Choices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/devel.www.cpanel.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/devel.www.cpanel.net\/#\/schema\/person\/8cf97408aad4fb70cf55d11a1d4f57f8\",\"name\":\"cPanel Community\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/devel.www.cpanel.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1949945083b5526bb95711bd3d616b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1949945083b5526bb95711bd3d616b3?s=96&d=mm&r=g\",\"caption\":\"cPanel Community\"},\"description\":\"The web hosting industry's most reliable management solution since 1997. With our first-class support and rich feature set, it's easy to see why our customers and partners make cPanel &amp; WHM their hosting platform of choice. For more information, visit cPanel.net.\",\"sameAs\":[\"https:\/\/cpanel.net\"],\"url\":\"https:\/\/devel.www.cpanel.net\/blog\/author\/cpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Content Marketing &...MoSCoW | cPanel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/","og_locale":"en_US","og_type":"article","og_title":"Content Marketing &...MoSCoW | cPanel","og_description":"As a content strategist, I\u2019m always searching for innovative ways to think about and market usable, intelligent content. This is particularly vital when communicating highly technical information. It can be difficult for hosting providers and businesses in general to stand out from the pack so I thought I\u2019d share my new favorite content marketing hack.","og_url":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/","og_site_name":"cPanel","article_publisher":"https:\/\/www.facebook.com\/cpanel\/","article_published_time":"2015-11-04T15:00:16+00:00","og_image":[{"width":1200,"height":475,"url":"https:\/\/devel.www.cpanel.net\/wp-content\/uploads\/2015\/11\/LindseyBlogImage.jpg","type":"image\/jpeg"}],"author":"cPanel Community","twitter_card":"summary_large_image","twitter_creator":"@cPanel","twitter_site":"@cPanel","twitter_misc":{"Written by":"cPanel Community","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/","url":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/","name":"Content Marketing &...MoSCoW | cPanel","isPartOf":{"@id":"https:\/\/devel.www.cpanel.net\/#website"},"datePublished":"2015-11-04T15:00:16+00:00","dateModified":"2015-11-04T15:00:16+00:00","author":{"@id":"https:\/\/devel.www.cpanel.net\/#\/schema\/person\/8cf97408aad4fb70cf55d11a1d4f57f8"},"breadcrumb":{"@id":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/devel.www.cpanel.net\/"},{"@type":"ListItem","position":2,"name":"Content Marketing &#038;&#8230;MoSCoW"}]},{"@type":"WebSite","@id":"https:\/\/devel.www.cpanel.net\/#website","url":"https:\/\/devel.www.cpanel.net\/","name":"cPanel","description":"Hosting Platform of Choices","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/devel.www.cpanel.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/devel.www.cpanel.net\/#\/schema\/person\/8cf97408aad4fb70cf55d11a1d4f57f8","name":"cPanel Community","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/devel.www.cpanel.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1949945083b5526bb95711bd3d616b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1949945083b5526bb95711bd3d616b3?s=96&d=mm&r=g","caption":"cPanel Community"},"description":"The web hosting industry's most reliable management solution since 1997. With our first-class support and rich feature set, it's easy to see why our customers and partners make cPanel &amp; WHM their hosting platform of choice. For more information, visit cPanel.net.","sameAs":["https:\/\/cpanel.net"],"url":"https:\/\/devel.www.cpanel.net\/blog\/author\/cpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/posts\/35652"}],"collection":[{"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/comments?post=35652"}],"version-history":[{"count":0,"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/posts\/35652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/media\/64433"}],"wp:attachment":[{"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/media?parent=35652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/categories?post=35652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devel.www.cpanel.net\/wp-json\/wp\/v2\/tags?post=35652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}